Information Marketing Can Help YOU Succeed Too

Information is what the internet was put there for.  Information has been an ageless way of learning about something instead of having to go experience and do the subject.  It would take a very long time to get anywhere if each person had to start from no data available! 

 

Libraries are filled with information, museums are too, schools-colleges and universities – just to name a few places to go.  In our computer age a person goes to the internet and types into the search bar “how to …” or “what does ____ mean?” or something similar to get information.

 

Information as a marketing technique is a soft sell* technique but it’s very effective.  Imagine having a show with your art, a gig or a poetry reading that is packed full because you continuously got your name and works known?  This is done by constantly building on what you have already placed on the internet. 

 

Using ad services isn’t going to obtain the same results.  You pay for an ad, it gets displayed and it’s gone.  Then you pay for another ad, etc.  Many creative people don’t have that much money in their marketing budget.

 

One good point about information marketing is that it will stay online nearly forever.  You can build a huge following by doing this.

 

It’s not hard to do.  Information marketing consists of newsletters, blog posts, articles, how-to’s, videos, invites to participate (events, webinars, shows, art shows, gigs, exhibitions, etc.), interviews, helpful advice, links, social media, Press Releases and more. 

 

Here’s some more articles I wrote regarding this subject:

https://help-2-succeed.com/creating-backlinks-to-your-website-success/
https://help-2-succeed.com/what-do-the-richest-online-business-owners-know-that-you-dont/
https://help-2-succeed.com/why-would-you-build-backlinks-to-your-site/ 

 

* Soft Sell = “In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message.” Wikipedia

 

To Your Success,

Ilia